As the Art Director of Wine and Spirits magazine. Some of my duties are…

• Playing an integral role in the redesign and refresh of the magazine and overall brand. This lead to increase readership and subscriptions
• Managing team from the conception to the launch of our new website which increased usage and hits by 200%
• Responsible for all print/digital advertising and marketing collateral for domestic and international exposure
• Streamlining marketing materials to reach a wide audience base to efficiently increase sales. Examples include brochures, e-blasts, advertorials, media kits, magazines, promotional displays, and signage
• Established identity guidelines for multiple events
• Conceptualize 360° strategies to win new business
• Successfully manage the creation of visual assets with external resources such as photographers, illustrators, and agencies
• Researched and hired studio space and light rentals to photograph subjects when budget was too low to hire a photographer
• Tasked with hiring photographers and illustrators while keeping the multiple projects under budget
• Manage customization of social media platforms for all properties
• Responsible for proofing and the back-end production of the magazine
• Mentoring and supervising the work of design team and interns