As the lead designer of Stella Artois, I get to work first hand with the brand managers. My tasks range from creating 360 campaigns to creating in-store displays and billboards.

Key Responsibilities

Build customized “thumb stopping” creative units that inspire action across all digital platforms including Facebook, Instagram, Snapchat and Twitter

Version/customize assets for multiple geographies and targets

Make Sales programs come to life through impactful in-store units

Version/customize approved digital assets for key customers and regions

Create downloadable templates with instructions on how to customize

Efficiently manage a work plan that can produce thousands of assets per year

Work within tight deadlines, adjust to changes in priorities and balance short term needs with long term strategic initiatives

Responsible for keeping an organized repository of assets for future usage

Typical Day-to-day Responsibilities

Knowing creative best practices for all digital & Out of Home platforms

Work closely with brand teams to capture campaign essence across all touch points

Work closely with media strategy & buying as well as data lead to align on audience segments and desired outcome for each channel

Interface with brand, and legal for creative approval

Working closely with team to test/optimize creative best performing practices